Hublot replaced by Richard Mille as official Ferrari sponsor for 2021
As we approach the start of pre-season testing in Bahrain and a few weeks before the unveiling of Scuderia Ferrari’s 2021 challenger, Ferrari has just officially announced two new sponsors for the Scuderia 2021 season: The “Richard Mille” watches and the beer brand “Estrella Galicia.” They are joining sponsors like Mission Winnow, UPS, and Ray-Ban already with the Maranello-based team.
Both brands already had previous partnerships with both drivers as Richard Mille was one of the main sponsors of McLaren & it previously supported Charles Leclerc since 2011 in karting and has been by his side on many occasions since then. Scuderia Ferrari’s sponsorship with the Geneva-based luxury watchmaker Hublot came to an end on 31th December 2020 and the two decided not to extend the contract.
Estrella Galicia 0.0, the non-alcoholic version of the Spanish beer brand is obviously linked to Charles Leclerc's new spanish team-mate Carlos Sainz. In recent seasons their sticker was seen on the McLaren. It has been an expected sponsorship as soon as Sainz announced his move to Scuderia Ferrari.
Ignacio Rivera, CEO of Corporación Hijos de Rivera said:
"We are pleased to become a Team Partner of Scuderia Ferrari, the most successful team with the biggest following in F1. Our association is based on shared values such as passion, search for excellence and our artisan tradition. I am sure that with these ingredients, we will enjoy great moments together that will help get our message across to beer lovers around the world."
On the watch's brand side, the statement expresses that “As Scuderia Ferrari Mission Winnow’s Team Partner and Official Watch, starting from the next F1 Season the Swiss watchmaking brand will be displayed, for example, on the team’s single-seaters, and on the drivers’ helmets.”
“Richard Mille will also support other Ferrari’s motorsport activities as Official Timekeeper, sponsor of Competizioni GT and the Ferrari Challenge series, partner of Ferrari Driver Academy, technical partner of Ferrari Esports Series and FDA Esports Team. Ferrari and Richard Mille will also have their respective research and design teams start a collaboration in order to create an exclusive range of limited edition watches, an expression of the two brands’ technological excellence and distinctive style.”